Do Farmers’ Markets Boost Fruit and Veggie Intake?


Trying to get more fresh fruits and veggies into your diet? Try shopping at your local farmers’ market. Research suggests that people who visit farmers’ markets eat more fruits and veggies than people who shop only in supermarkets.

And the opportunities to visit farmers’ markets are growing, even in cities. There’s a rising demand for locally grown fresh fruits and veggies. Urban farmers’ markets have been springing up in cities across the country.

Experts aren’t sure what’s fueling this popular trend. But some of these factors may play a role:

  • Freshness. Locally grown foods spend less time sitting in warehouses and shipping containers, so they tend to be fresher. They may keep more of their nutrients, too.
  • Variety. Farmers’ markets tend to offer a greater variety of fruits and veggies than supermarkets.
  • Farmers’ markets are fun. There’s a sense of community and social connection at most farmers’ markets.
  • Sustainable agriculture. For a number of reasons, locally grown food may be easier on the planet’s environment.