Here are some tips for how to wash your face from the American Academy of Dermatology. Avoid cleansers that contain alcohol. Opt for lukewarm, rather than hot, water. Use your fingers instead of a washcloth, sponge, or facial cleansing brush. Gently massage your face with the cleanser. Try not to scrub your skin. When you’re done, rinse your face well and pat it dry with a soft towel. Then apply a moisturizer. These tips can help your skin stay clean and healthy.